8 Ways to Maximize Your YouTube Marketing Results

Social media marketing has become a vibrant aspect of every business's marketing strategy. According to research studies, most adults aged 18-34 online are most likely to follow up on a brand through social media platforms. Indeed, social media has become a vital ground for marketing, as there are 3.2 billion daily active users of social media. That is just about half of the world's population. Consequently, social media platforms like Instagram, Facebook, Twitter, and the likes are always the suggested platform to market. However, one of the best platforms for effective strategy not talked about is YouTube.

If you have a business online, you can create a video on YouTube and optimize it significantly in a way that it would yield positive results for your business. It can make your business go viral; this is what YouTube marketing entails.

Nevertheless, you need to be savvy about YouTube marketing as excess content saturates the industry. For every minute you spend reading this article or whatever activity, there are 36 hours of video content uploaded on YouTube. The amount of internet and mobile video viewing has sporadically increased over the years; this is why you need to be strategic about maximizing your YouTube marketing results. If you don't, then the chances are that your videos might go unseen by your targeted audience. Ways to exploit your YouTube marketing results are quite plenty. Here are examples of these strategies.

Stimulate curiosity by creating random and compelling videos.

For your YouTube channel, the videos uploaded there must be spectacular if you want to generate traffic. There are millions of videos being fed to the public daily. So, it is the survival of the fittest. In this instance, you have to create videos highly compelling that it would be hard to ignore to be the most appropriate.

Your content does not necessarily need to be created with the intent of becoming viral. However, make sure every video you create is beneficial to your market. Ideal video content is inspiring, knowledgeable, and entertaining. Make sure your videos incorporate these features. Create videos that address your viewers' needs and desires.

Network with YouTube influencers

You've heard the quote severally – your network is your net worth! This quote applies to every business sector. YouTube is no exception. Many successful YouTubers have a large number of subscribers to their channels. While you may not like every influencer, but, there are individual YouTube influencers whose audience might be your product's target market.  

Instead of spending excess money on futile marketing strategies, you can save a lot by utilizing the power of these influencers. Research the influencers who have authority in the niches of your prospective audience. After your research, you can partner with these YouTube celebrities by offering a tit-for-tat. They speak about your channel in their videos while you provide them something juicy in return; talks about strategic partnership!

Brand your YouTube Channel 

Being known as a brand gives you credibility status. And people trust the content provided by seemingly branded channels. Hence, you should try your best to create a branded YouTube channel. Becoming a YouTube brand is one of the best ways to maximize your YouTube marketing results. The best part about becoming a branded YouTube channel owner is that it is not expensive the way you expect it to be. Scratch that, it is not even expensive

Branding is not about becoming a YouTube partner. The part about becoming a YouTube partner might count, but it is not the ultimate. You don't have to spend many bucks to have a branded YouTube channel either. Branding entails being consistent and being presentable. Endeavor to display your channel's logo and brand name vividly in a way that it is a destination for your audience. Down to the colors chosen in the background of your banner, everything should be consistent with your brand's image. Have colors that have particular meanings to your brand; use them consistently.

Utilize YouTube Ads.

Another way to maximize your YouTube marketing results is to exploit the power of YouTube Ads. Often, YouTube is used as a search engine by most consumers. From searching for ways to reduce belly fat to seeking about how to make a million-dollar in a year, people continuously type keywords that show up in the videos they love to watch. Hence, running YouTube ads is, therefore, an effective way to match those search queries. Importantly, they view YouTube ads before videos can be accessed.

You should, therefore, exploit YouTube ads by adding CTAs (Calls to Action) on your advertisements. These CTAs should be capable of leading viewers back to your channel or website. Hence, CTAs used in your YouTube should be compelling. This way, you can move the target market from one place to the next in the sales funnel. If used effectively, advertisements are great ways to promote engagements, generate leads, and create conversions for your business. 

Review YouTube Analytics for insights.

The YouTube Analytics features are capable of providing insights on the audience of your content and their acquisition (how they discovered your content). You can run YouTube Analytics reports on an individual video or on all the videos you have uploaded. Also, if you seek to find insight into the type of content that appeals most to your audience, you should run YouTube Analytics on your most-watched videos.

Upload long videos

One of the most critical factors in video ranking is the watch time. Watch time indicates that your audience found enough value in your video content to remain on the page. The best way to engage your views is by creating long videos that systematically disperse valuable information throughout. For instance, videos that hit a 10-minute mark are potential high ranking videos than short videos. 

Your videos should be discoverable. 

Once you release video, it should be discoverable within and outside YouTube. The first page of search engines ranks videos. Thus, you should endeavor to rank high on the top of the search results page. The key ways to increase the discoverability of your videos are title, description, and tags.

Set up an awesome profile

Lastly, but most importantly, you should set up a great pattern. Detailed profiling of your YouTube channel is necessary; this will make your YouTube channel a great and attractive one. Try to include an 'about page' which will consist of a detailed description of the company and appeals to the target audience. 

Six YouTube Videos Every Channel Should Include

underStarting a YouTube channel can be tough, especially when you don't know what kind of content to create. From play-with-me gaming videos to favorite dairy-free recipe videos to beauty-guru approved makeup tutorials, YouTube is filled with a huge variety of amazing content niches. Whether you're a new creator or an experienced videographer stuck in a creative rut, the YTH team has your back! Here are six tried-and-true ideas for YouTube content that are sure to please your audience. And don't forget - QQTube offers a variety of YouTube services including views, subscribers, likes, comments, shares, and more! Simplify success and choose quality with YTHunder!

Introduce yourself

What makes your channel unique? YOU of course! Introduce yourself to your viewers and they'll be more likely to subscribe and commit to viewing your content on a regular basis. Start with the basics:

Your name (or screenname, if you're concerned about your privacy)

Where you're from (again, you don't have to share this if you're concerned about your privacy!)

What your channel is about

What kind of content you hope to produce

Why you're interested in producing this content

How your content can help your viewers

Your background knowledge, experience, or skills in this topic

Why you chose YouTube over other social media platforms.

Already introduced yourself? Update your audience on how you've been doing since your last video and talk about life changes or new goals. This is a great time to do compare and contrast features between old and new videos. Be sure to highlight how your content has changed or improved, as well as any new skills you've gained throughout your journey. Did you make any big changes when it came to your content niche? Talk about why you chose to take a new direction - or why you stuck with your first choice. The sky is the limit, so be creative! Your goal is to make both your old and new audience feel as if they're learning more about you through your content. The more they learn, the more committed they'll be to YOUR YouTube channel.

Daily Routine

No matter what your channel content, everyone loves to know what other people are doing. Some of the most stable and popular YouTube videos feature YouTuber's daily routines. This kind of content - also known as "evergreen content" -  is very valuable because it rarely changes or "expires" as time passes. A year from now, viewers will still be interested in revisiting your routine video to provide themselves with a boost of motivation and inspiration. Some popular choices include:

Morning routine videos feature the YouTuber's morning habits such as:

Wake up time

Self-care

Fitness habits

Breakfast choices

Productivity tips and tricks to get the day started

Evening routine videos show how YouTuber's end their day and wind down for bed. Some elements include:

Dinner time

Bed time (and reasons why!)

Self-care routines including skincare, showering, meditating

Content to consume before bedtime (books, music, podcasts)

Other popular routine videos include:

Study routine

Fitness routine

Self-care routine

Organization routine

Productivity routine

And more! Get creative and show your audience the unique way that you go about your daily tasks.

Behind the Scenes

How does your content get made? What challenges do you face and how do you solve them? Your viewers are committed to your content, pique their curiosity and show them how you supply their favorite videos or products! No matter what you create, you can show users a step-by-step journey of the product's creation including:

Brainstorming process

Initial design

Beta testing

Problem solving methods

How you respond to consumer feedback

The end result!

Behind the scenes videos show your viewers just how much time and effort you put into the products they use, and create a heightened sense of value around your brand! No matter what you create - from physical products like chocolate bars and phone cases, to ebooks, online courses, or even just create DIY videos, viewers will love to see where your inspiration comes from.

Tutorial video

Whether you're a makeup guru or a YouTube gamer, you have skills that your viewers look up to and would love to learn from. Think of something you're great at and start teaching! Just like a behind the scenes video, a tutorial video helps your viewers see just how experienced you are in a certain field, building a sense of trust and respect between you and your audience. It also serves as a product that you can provie, increasing the overall value of your content. Tutorials don't have to be complicated!

Do you know how to make a create omelete?

Are you amazing at handwriting thank-you letters?

Or maybe you just really like organizing your music files!

Whatever it is you're good at, chances are there's someone out there who wants to follow in your footsteps! Share your knowledge and expertise with the internet and reap the rewards that will follow.

Q & A

Your viewers tune in regularly, but that's not always enough time to cover every topic. Encourage your subscribers to ask questions, and then dedicate a video segment to answering them! Be sure to mention your users by name to promote a sense of community within your channel. You can take your questions straight from the YouTube comments section, or you could direct your viewers to Twitter, Facebook, and even your Instagram DMs! Plus, with Instagram's great new questions feature on Instagram Stories, you can ask viewers to submit questions directly to you!

If you're feeling enthusiastic, you can also throw in some fun facts about yourself, just to add a little something extra.

Reviews

New games, new makeup, clothes, food, books, movies, the sky is the limit! If you can experience it, you can review it. Keep it as relevant to your channel as possible, and be honest with your viewers! Take the time to experience the product fully before giving your review - this is different from an unboxing video where you're just showing your audience what you've recently received. Depending on the product, you could take anywhere from a full day (in the case of food, games, and movies) to a month (in the case of beauty products, books, and clothes) to fully experience the product and weight the pros and cons. Be thoughtful and fair to the creator, and share both the good and the bad. The more honest you are, the more trust your viewers will have in your opinion. Who knows - a few reviews might even lead to paid sponsorships in the future!

YTHunder has your back with informative blog posts and social media feedback!